Obama Wins Marketer of the Year

Try marketing yourself and your policies – to a nation. Swimming with sharks sounds less like a challenge. Some of the best and most effective marketing campaigns are simple, consistent and relevant. Obama’s team leaned on these fundamentals.

What Marketers Can Learn From Obama's Campaign (click for article)

What do you think?

Here are a couple comments from astute Marketers who are in agreement that Obama pulled off an amazingly strategic and effective campaign:

• Regardless of your voting direction, his marketing was extremely compelling. "Change" "Yes you can" "Unity" all very powerful symbols. And his team has already laid the groundwork for moving from campaign one, "take action for change by voting for Obama," to campaign two, "take action to achieve change together." Subtle but very strategic in maintaining a brand connection and reliance on his audience.


• What I thought was most genius was how he branded himself and his campaign for office. He had his own logo, without any words, and you soon knew who it stood for and WHAT it stood for. Also, it was pure genius how he ran/executed his campaign – from text messages (I got one this morning even), involvement on Twitter and other social media sites, and visits to strategic locations (e.g. Espanola, New Mexico).

So, it’s not always what you say; it’s how you say it. It’s not always what you do; it’s how you do it.

I could go on and on about Obama’s campaign and how his staff revolutionized how one runs for the Oval Office. Just look at the photos from Grant Park last night. Talk about thousands upon thousands of people having clearly heard Obama’s message. Loud, clear and with hope. “Yes, we can.”

Also, something I heard on NPR the night before Election Day gave me chills. (Beautiful, moving writing is one thing; a great delivery is what feels like a much-appreciated kick to the gut.)

“Rosa Parks sat so Martin King Jr. could walk.

Martin King Jr. walked so Obama could run.

Obama is running so we all can fly.”

Talk about a powerful soundbite!

And for some political fun, check this out: http://labs.google.com/inquotes/ (Google, you’re awesome.)